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I am responsible for giving the Hauraki brand its 'voice' on radio through Hauraki audio branding, adlibs, and content development. 
This means understanding the Hauraki brand, and their audience, and working to ensure there is a consistent message and feel across radio, online and experience.
The delivery is designed to feel authentic and talking to your best maaaaaaaaate!
The brand is a lot of fun so the scope for ideas and creative solutions is almost limitless - like these bobblehead likenesses of Jeremy Wells and Matt Heath that just made sense.

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