LIFELINE AOTEAROA

Suicide is a topic we find hard to talk about. And when we are feeling down, we also find this hard to talk about.
This Lifeline Aotearoa campaign was about raising awareness that some things are easy to say, while other things are hard, like "I need help". 
This creative radio campaign was with ZM and we used their announcers to tell the story that it's okay to ask for help when we need it.