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IHEART RADIO

iHeart Radio, an online digital platform, is a relatively new format in New Zealand, so the idea for these ads is to entertain rather than interrupt. 
Through research, we know that most iHeart Radio listeners are at their desk, so the Office Series was designed to be relatable with targeted days of the week and giving a voice to those annoying office personas... let's be honest we all know an Andrew!
The Occupation Series was designed to be targeted and to get a smile out of the listeners. We all have stereotypes in our industries so again, these were about being entertaining and engaging -  something advertising has lost.

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