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DULUX
'Unfinished Works' campaign
This was a spec campaign I developed for Dulux, aimed at the DIY market, a group of Great New Zealanders who often have great intentions but limited skill!
The idea of 'Unfinished Work' was to engage with the audience in a fun way, making them feel okay about getting expert help for their DIY projects.Â
This multi-channel campaign ran across a number of NZME brands and various social media channels.
PRINT AND DIGITAL EXECUTIONS
Below are some print and digital executions and the radio audio.
 Print ad - Unfinished DIY Project |  Unfinished Work ad insitu |  Unfinished Work social post |
|---|---|---|
 Dulux Instagram feed |
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