BETTER MAN DAY

The 'Be an Even Better Man' day was a collaboration between Radio Hauraki and the Ministry of Social Development to shine a light on how men can be better friends, husbands, partners, fathers and members of the community.
Together they pulled off a feel-good content takeover that brought light to key issues in a way that wasn't pretentious or patronising. It was honest, open and true to the Hauraki brand and voice.
This creative campaign featured a series of tips, radio ads and videos which I researched and wrote, as well as honest interviews with well-known men reflecting on how they can be better.